Tuesday, February 27, 2001

NCR Knowledge Lab:
From "What + If 1" The knowledge journal of the NCR knowledge lab.

... There are 5 things that make mobile phones so spectacularly successful:
1. Unlike a PC stuck on a desktop, they are able to always "be there" when they are needed.
2. They are part of people's lifestyles.
3. They are "invisible computers" to their users - they are seen as an "everyday thing".
4. They are part of a network, and
5. They are cheap (to the consumer).

Take a look at relationships: the successful ones tend to be supportes by attraction, communication, being there, understanding, intimacy, sensitivity, support and trust. Relationship technologies will enhance these elements between business agents, friends and around lifestyles.

For stages into the creation of rlatinship techonologies:
1. understand the current context in which technologies will emerge.
2. Understand the relationships between consumerism, lifestyles, technology and information.
3. Create and exloit new techonologies and applications as well as define and enable new user experiences that support lifestyles and enhance support relationships.
4. Create intelligent everyday things that will fuse with consumers lifestyles.

The future development of internet access platforms and devices depends on two major issues:
1. Whether the use of the Internet and therefore Internet banking and shopping will continue to be restricter to access via the PC and therefore to PC users.
2. Whether future non PC appliances will emerge to enable easier, wider, more convenient and useful accwess to the Internet to most, if not all, consumers.

The penetration of PC in the home not only depends on the need for Internet access but also on the buying power behind the familie's incomes. Other devices that provide access migth be able to increase Internet penetration. Many home employed "everyday devices" carry computer style chips; they receive the term "Invisible Computers" (Norman 1998). Everything might connect to eerything as the interoperability standards cover more devices.

Always on technologies provide the capability of always "being there". Sensitivity to context is another important feature of relational techonologies (and related to the being there phenomenon).

iTV example: "...more important to the debate about Internet in the home is the environment itself, and the social dynamics of different environments in the home (or elsewhere) rather than the technology." Social dynamics covers the aspects of use of social spaces: living room is for relaxation (wasting time), kitchen is the center of domestic activity.

Reasons for a microwave to be a good Net home access device:
1. Its already a computer.
2. Consumers already interact with it actively rather than wath is passively as is the case with TV.
3. It exists in a conext, the kin=tchen, that is the centre of domestic activity rather than the centre of relaxation.
4. I holds fewer ease of use acceptance issues than a PC for the majority of ordinary consumers.

Relationship technologies must support consumers lifestyles in order to be accepted and effectively used.